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A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.

Dollar Rent A Car - Dollar Rent A Car is a rental car company based in the United States. Founded in 1965 in Los Angeles, California, in 1990 it was acquired by Chrysler, where it was combined with Thrifty Rent A Car, Snappy Rent A Car (which was sold in 1994), and General Rent A Car (which was closed in 1993).

Thrifty Rent A Car - Thrifty Rent A Car is a rental car company based in the United States. Founded in 1958, it became a public company in 1987 and in 1989 it was acquired by Chrysler, where in 1990 it was combined with Dollar Rent A Car.

National Car Rental - National Car Rental is a rental car company based in Tulsa, Oklahoma. National was founded by 24 independent rental car agents on August 27, 1947.

Rental car - Rental cars are leased to people who don't have access to their own cars, such as when traveling. Rental cars can often be found in Rental Car Centers typically found near airports.

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Convert Singapore Dollar to Us Dollar - Convert Singapore Dollar to Us Dollar Measuring Human Capital Illustrates how to convert measures of human behavior directly into dollars. By using readily available information, anyone can calculate the dollar value of such workplace activities as improving the competence of the workforce, reducing bureaucracy, or conducting management training. The guidance found within can help organizations forecast the growth in sales convert singapore dollar to us dollar and profits from people management changes. Combines the best of behavioral science, finance, convert singapore ...

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